Investing in Hard Money Loans

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Diverse Investments

We offer a wide range of investment opportunities across multiple property types. Diversification can make your entire investment portfolio more resilient when adding diverse investments secured by single-family residences and other construction real estate loans throughout California.

Learn about the benefits of diverse assets, from our Socotra partners.

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Investor-Focused Loans

Our team prioritizes your protection through asset-based underwriting, with a focus on the loan-to-value (LTV) ratio. This approach minimizes risk and provides a secure investment environment.

Herzer Financial's comprehensive loan servicing, including payment collection and construction monitoring, safeguards your interests and promotes success throughout the investment lifecycle.

Get The Insider’s Guide to Private Mortgage Investing.

Elevated Success

We appreciate and support the dedication of RIAs to their clients. Our investment solutions are designed to enhance portfolio diversification and growth. We make it easy to achieve your clients’ financial goals while maintaining regulatory compliance. By focusing on non-correlated assets, we deliver stability during market fluctuations, ensuring consistent returns.

Learn about the value of registered investment advisors, from our Socotra partners.

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Risk-averse banks concede to investors great opportunities in private money real estate lending. Herzer Financial yields solid returns over time by selectively lending to otherwise qualified borrowers.

Trust Deed Investor

Herzer Financial is able to put together complex loans, bridge loans, and fix-and-flip loans that banks either can’t or won’t do. While unpalatable for banks, they provide consistent payoffs for savvy investors.

John, Investor

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My wife and I needed a bridge loan while we put our home on the market. We were surprised to learn that banks wouldn’t fund people in our situation. Herzer Financial made it possible to buy our new dream home without having to sell our prior home first.

Homeowner/Borrower