![A house under construction against a blue-sky backdrop](https://www.herzer.com/hs-fs/hubfs/Herzer_2024/house-frame.png?width=800&height=554&name=house-frame.png)
California's Trusted Partner in Private Construction Financing
70 years of real estate loan expertise
![Contractor-at-construction-site-1](https://www.herzer.com/hs-fs/hubfs/Herzer_2024/1.%20Homepage/Contractor-at-construction-site-1.jpg?width=800&height=800&name=Contractor-at-construction-site-1.jpg)
Herzer Financial by Socotra Capital
Since 1950, Herzer Financial has been a premier provider of private real estate loans in California. We offer efficient, flexible financing options for homeowners, contractors, and investors, including ground-up construction, fix-and-flips, major remodels, and more.
Capital When You Need It
Fund your real estate ventures with loans up to $3 million and flexible terms up to 5 years.
![Construction-worker-building-the-framing-for-a-house](https://www.herzer.com/hs-fs/hubfs/Herzer_2024/1.%20Homepage/Construction-worker-building-the-framing-for-a-house.jpg?width=900&height=332&name=Construction-worker-building-the-framing-for-a-house.jpg)
Construction Loans
We offer a variety of construction loans for builders, developers, and homeowners. We manage the lending process in-house, handling approvals, documentation, inspections, and disbursements. Construction loans are often based on after-repair value (ARV). In every case, we explore creative solutions to meet loan requirements.
![Happy, man and woman shaking hands of broker for loan](https://www.herzer.com/hs-fs/hubfs/Herzer_2024/1.%20Homepage/Happy%2c%20man%20and%20woman%20shaking%20hands%20of%20broker%20for%20loan.png?width=900&height=332&name=Happy%2c%20man%20and%20woman%20shaking%20hands%20of%20broker%20for%20loan.png)
Fix-and-Flip Loans
Real estate flippers rely on our expertise for swift, flexible, and tailored solutions. With adept problem-solving, we collaborate to customize your ideal loan for minor updates, substantial additions, and everything in between.
![Couple-with-keys-outside-new-house](https://www.herzer.com/hs-fs/hubfs/Herzer_2024/1.%20Homepage/Couple-with-keys-outside-new-house.jpg?width=900&height=332&name=Couple-with-keys-outside-new-house.jpg)
Consumer Bridge Loans
We utilize the necessary licensing and expertise to address the challenge of buying a new home without selling your existing home. These sought-after financing options eliminate contingent offers and needless moves, and they allow homeowners to renovate both properties while unoccupied.
![People studying blueprint indoors in modern commercial building](https://www.herzer.com/hs-fs/hubfs/Herzer_2024/1.%20Homepage/People%20studying%20blueprint%20indoors%20in%20modern%20commercial%20building.png?width=900&height=332&name=People%20studying%20blueprint%20indoors%20in%20modern%20commercial%20building.png)
Commercial Loans
Our comprehensive range of commercial property loans caters to diverse needs, including property acquisitions, secondary financing, tenant improvement construction loans, and more.
![Closeup of two people reviewing loan documentation at a desk](https://www.herzer.com/hs-fs/hubfs/Herzer_2024/1.%20Homepage/Loan%20process.png?width=900&height=332&name=Loan%20process.png)
Consumer Purchase or Refinance Loans
Due to stricter lending standards, traditional and some private lenders may decline borrowers. We are a direct lender and handle all aspects of the loan process in-house, including owner-occupied refinance loans for unique situations.
![An in-progress kitchen renovation with newly installed cabinets](https://www.herzer.com/hs-fs/hubfs/Herzer_2024/1.%20Homepage/Installation%20of%20kitchen%20cabinets.png?width=900&height=332&name=Installation%20of%20kitchen%20cabinets.png)
Residential Rehabilitation Loans
We fund unconventional deals tailored to your requirements. Our expertise covers property repositioning, mixed-use properties, and more. We offer competitive rates, quick funding, and no prepayment penalties.
![Couple-signing-contract-for-loan](https://www.herzer.com/hs-fs/hubfs/Herzer_2024/1.%20Homepage/Couple-signing-contract-for-loan.jpg?width=900&height=332&name=Couple-signing-contract-for-loan.jpg)
Purchase Money Loans
Unlike traditional mortgages, our purchase money loans offer flexibility to buyers who assume the seller's mortgage and provide a down payment. Qualifications are more lenient, and we offer various payment options, including interest-only and balloon payments.
Real People, Real Funds
We're a proven partner for borrowers, brokers, investors, and contractors.
Borrowers
Brokers
The Herzer Advantage
Learn why we're California's premier private real estate lender.
![View-of-the-Golden-Gate-bridge-1](https://www.herzer.com/hs-fs/hubfs/Herzer_2024/1.%20Homepage/View-of-the-Golden-Gate-bridge-1.jpg?width=1803&height=663&name=View-of-the-Golden-Gate-bridge-1.jpg)
Our Difference |
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Strong relationships with clients and a personalized, supportive lending experience
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Herzer Financial | Banks |
Construction loans for business ventures
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Herzer Financial | Banks |
Out-of-the-box underwriting for unique loan requests
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Herzer Financial | Banks |
Experienced problem solvers with a clear understanding of the construction process and its challenges
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Herzer Financial | Banks |
How to Get Funded
Discover the step-by-step guide to our simple loan process.
Discovery
Structure Transaction
Project Funding and Builder Vetting
Loan Close
What Our Customers Say
![Wood-Framing-on-New-Townhouse-1](https://www.herzer.com/hs-fs/hubfs/Herzer_2024/1.%20Homepage/Wood-Framing-on-New-Townhouse-1.jpg?width=880&height=680&name=Wood-Framing-on-New-Townhouse-1.jpg)
![Half-painted-house-wall-facade-during-exterior-renovations-1](https://www.herzer.com/hs-fs/hubfs/Herzer_2024/1.%20Homepage/Half-painted-house-wall-facade-during-exterior-renovations-1.jpg?width=880&height=680&name=Half-painted-house-wall-facade-during-exterior-renovations-1.jpg)
![Mature-couple-hugging-while-moving-into-new-house](https://www.herzer.com/hs-fs/hubfs/Herzer_2024/1.%20Homepage/Mature-couple-hugging-while-moving-into-new-house.jpg?width=880&height=680&name=Mature-couple-hugging-while-moving-into-new-house.jpg)
Lending Insights
Learn more about private real estate lending and how it can help you.
![Investor examining the benefits of investing in hard money construction loans on a tablet](https://www.herzer.com/hs-fs/hubfs/Herzer%20Blog%20Images/Blog%20%2331%20Should%20I%20Invest%20in%20Hard%20Money%20Construction%20Loans%3F.png?width=768&height=512&length=768&name=Blog%20%2331%20Should%20I%20Invest%20in%20Hard%20Money%20Construction%20Loans%3F.png)
![Financial professional explaining the benefits of alternative investments to her client](https://www.herzer.com/hs-fs/hubfs/Blog%20Images/Exploring%20Alternative%20Investments%20for%20Diversified%20Portfolios%20Blog%20Image.png?width=768&height=512&length=768&name=Exploring%20Alternative%20Investments%20for%20Diversified%20Portfolios%20Blog%20Image.png)
![Investor learning about the benefits of real estate debt funds](https://www.herzer.com/hs-fs/hubfs/Herzer%20Blog%20Images/Decoding%20Real%20Estate%20Debt%20Funds%20A%20Quick%20Guide%20Blog%20Image.png?width=768&height=512&length=768&name=Decoding%20Real%20Estate%20Debt%20Funds%20A%20Quick%20Guide%20Blog%20Image.png)
![An accessory dwelling unit (ADU) on a lush green property.](https://www.herzer.com/hs-fs/hubfs/Herzer%20Blog%20Images/Blog%20%2332%20What%20Is%20an%20ADU%3F.png?width=768&height=512&length=768&name=Blog%20%2332%20What%20Is%20an%20ADU%3F.png)
![Investor standing by window with a laptop, learning why diversification is important.](https://www.herzer.com/hs-fs/hubfs/Herzer%20Blog%20Images/Herzer%20-%20Why%20Diversification%20is%20Important%20to%20Your%20Investment%20Strategy%20Blog%20Image.jpeg?width=768&height=512&length=768&name=Herzer%20-%20Why%20Diversification%20is%20Important%20to%20Your%20Investment%20Strategy%20Blog%20Image.jpeg)
![Builders reviewing best practices for using residential construction loans in California at a job site](https://www.herzer.com/hs-fs/hubfs/Herzer%20Blog%20Images/8%20Mistakes%20to%20Avoid%20with%20Construction%20Loans%20in%20California%20Featured%20Image.jpeg?width=768&height=512&length=768&name=8%20Mistakes%20to%20Avoid%20with%20Construction%20Loans%20in%20California%20Featured%20Image.jpeg)
Ready to Get Funded?